Case study presentations

The objective of the case study is to create awareness and promote policy on diabetes prevention — a legislative framework for diabetes prevention and early diagnosis. The presentation will be concentrated on what has been done since January 2019, including such actions as:

• Awareness campaigns
• Workshops on diabetes specially developed for journalists;
• National perception study regarding diabetes;

• How to turn an unregulated industry into a regulated one?
• How to convince decision-makers when managing their expectations about local requirements?
• How to create alliances with local competitors?
• How to manage the conflicting interests of decision-makers at the state and local levels?

• The specificities of Non-EU client integration in the Union territory. 
• Making the relevant state agencies aware of their need and obligation within the EU regulations to establish their own capabilities in the certification process.
• Educating the client and the state on their respective duties in each stage of the integration process.

Local market knowledge indicates that companies usually take the approach of silence while communicating, i.e the entire communication “effort” comes down to crisis communication.

For the purpose of providing transparent two-way communication, the below strategy tends to accurately and timely inform various publics (specific, media and the general public) about the type, manner and essence of the first major PPP project in North Macedonia. The risk of potential crisis for this project exists on several levels, such as political, economic, current actual similar services, etc.

From the strategy implemented so far, it can be concluded that, when it comes to communication of this type of partnership, a key factor for successful communication is the relationship between the public and private partner, identically to Siamese twins.

PA works best in well-organized systems where rule of law and procedures are observed through the decision-making process. There are however countries where systems are not matured enough, or procedures are not observed – in such cases PR works better and more effectively than PA.

• It addresses broader target groups to build a solid base for PA;
• Works well as education for decision-makers and prevents them from making mistakes. 

The best results are achieved with close cooperation and a balanced mix of PA and PR. The presentation describes environments that call for such a mix, as well as the roles and benefits of cooperation.