Keynotes and fireside chats

• The importance of building a strong government affairs team
• Strategic function of government affairs
• GR as an ability to navigate in changing media and political landscape

The case study will concentrate on Airbnb's public policy campaigns in 2021. Namely:

• Compliance with local regulations;
• Efforts to educate hosts and guests on Airbnb;
• Data sharing with local authorities;
• Local partnerships with tourism and policy stakeholders.

• Impact of tech regulatory agenda on political/social advertising
• Emerging trends in digital communications for GR
• Impact of misinformation on the digital sphere

•  The fossil fuels have been considered as being a problem or a solution depending on the different country-specific
•  The war in Ukraine has accelerated the rhythm to reduce fossil fuels dependency.
•  The dialogue between Governments and Companies has to focus on sustainable solutions

With the geopolitical shifts that have been happening globally in recent years and the increasing political distrust between traditional allies, Europe has started a strategic move towards greater European economic and technological independence and sovereignty. One of the industries where this is happening is the payment industry, where today the two leading digital payment companies come from the US.

Europe's response is a mix of a broad range of policies, regulatory initiatives, PPPs and political pressure, with the aim of creating European payment champions and a European network of data and payment flows.

In the presentation Mastercard will present the complexity of the situation and the importance of being able to identify and put into context all the pieces of the puzzle; we will discuss why it is important for a global company to be local and how to demonstrate it; and we will show the importance of showing and providing real value to governments in a broad range of fields, as a long-term commitment.

• Do governments, especially local ones, have to also join global tech or develop local tech?
• How far are we from seeing Government as a Platform?
• Is it only global tech that should be regulated or local as well?